Granite Garage Floors Orlando – WordPress to Next.js Migration & Local SEO Dominance
Migrated from a slow WordPress site to a blazing-fast Next.js platform, achieving 98 PageSpeed score and dominating 60+ local search markets across Central Florida.
The Challenge
Granite Garage Floors Orlando was running a dated WordPress theme that loaded in 6+ seconds on mobile, had poor Core Web Vitals, and was losing leads to competitors who appeared higher in local search results. Their franchise needed a site that could rank across 60+ service cities along the I-4 corridor while maintaining brand consistency.
Our Solution
We built a custom Next.js application with server-side rendering, automatic image optimization, and a programmatic local SEO architecture. Each of the 60+ service cities received its own dynamically generated landing page with localized content, schema markup, and city-specific call-to-actions. The site leverages Vercel Edge Network for sub-100ms response times.
Key Technical Decisions
- Next.js 14 with App Router for streaming SSR and optimal Core Web Vitals
- Programmatic SEO generating 60+ city-specific pages with unique localized content
- Structured data (LocalBusiness, Service) on every page for rich search results
- Vercel deployment with ISR for instant rebuilds when content changes
- Custom lead capture with real-time notification system
Results
Within 90 days of launch, the site achieved a 98 Google PageSpeed score on mobile, page load times dropped from 6.2s to under 1.1s, and organic traffic increased 340%. The client now ranks in the top 3 for "garage floor coating" searches across all 60+ target cities.