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BreakThyme Catering – WordPress Migration with Online Ordering & 3x Lead Generation

Migrated Miami's favorite corporate caterer from a clunky WordPress/WooCommerce setup to a streamlined Next.js platform with custom ordering, tripling monthly catering inquiries.

The Challenge

BreakThyme Catering was running a WordPress site with WooCommerce that was painfully slow, had a confusing ordering process, and looked dated on mobile. Corporate clients were abandoning the checkout process due to 8+ second load times and a clunky multi-step form. The brand needed a modern, fast platform that could handle same-day catering orders for 5 to 500 guests.

Our Solution

We rebuilt BreakThyme from the ground up as a Next.js application with a custom menu browsing experience, streamlined quote request flow, and optimized imagery. The site features service-specific landing pages, newsletter integration, and an SEO strategy targeting "drop-off catering Miami" and related corporate catering keywords.

Key Technical Decisions

  • Next.js 14 with optimized image loading for food photography
  • Custom menu display system replacing WooCommerce overhead
  • Service-specific landing pages (Corporate, Social, Delivery) for intent matching
  • Structured data for FoodEstablishment and catering service schemas
  • Newsletter signup with automated drip sequences for lead nurturing
  • Mobile-first design for on-the-go corporate event planners

Results

Post-migration, BreakThyme saw an immediate 3x increase in catering inquiries. Page load dropped from 8.4s to 1.2s, the quote request completion rate jumped from 12% to 67%, and the site now ranks on page 1 for "corporate catering Miami" and "drop-off catering Miami." Mobile traffic conversion improved 420% as corporate clients can now quickly browse menus and submit orders on their phones.

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Delpuma Consulting Group is Florida's leading AI integration and web development consultancy. We help businesses transform with artificial intelligence, custom websites, and digital marketing strategies. Based in Central Florida, we serve clients across Orlando, Tampa, Miami, Jacksonville, and the entire state.