ARK Orlando: Building-Supply Ecommerce Website
An Orlando materials storefront bringing product categories, homeowner resources, contractor information and showroom details into one shopping experience.

The challenge
What needed to change
Contractors may know the exact screening or aluminum component they need, while a homeowner may begin with a repair project and need help choosing materials. ARK Orlando needed a storefront that supported both approaches. Product discovery had to work alongside contractor information and DIY guidance, with clear local showroom details for customers who wanted to continue the conversation in person.
The solution
What DelPuma built
DelPuma built a catalog-led shopping experience with categories for screens, hardware, gutters, doors, DIY kits and aluminum. Product cards lead into individual item pages, and cart and account entry points stay accessible from the storefront. Contractor and DIY sections give the two audiences distinct routes, supported by guides and showroom information. Local showroom details complement the catalog, keeping in-person product guidance connected to the online shopping journey.
Delivered
What is in the finished experience
These are product capabilities and deliverables visible in the engagement—not unsupported ROI claims.
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