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Buy New Orlando – From Zero to Central Florida's #1 New Construction Search Platform

Built a comprehensive real estate search platform from the ground up, indexing 40+ communities and 18 builders with programmatic SEO generating 200+ optimized pages.

The Challenge

A new construction real estate specialist needed a platform that could compete with Zillow and Realtor.com for hyper-local new construction searches in Central Florida. The client had a basic WordPress blog that generated minimal traffic and zero leads. The goal: become the definitive resource for new construction home buyers across the Orlando metro.

Our Solution

We architected Buy New Orlando as a full-stack Next.js application with a custom community database, interactive map integration, and a programmatic SEO engine that generates optimized pages for every combination of city, builder, community, and search intent. The platform features lead capture forms, community comparison tools, and market intelligence data.

Key Technical Decisions

  • Next.js 14 with ISR for weekly data refreshes across 200+ pages
  • Leaflet map integration with custom markers for community visualization
  • Programmatic SEO generating city, builder, community, and guide pages
  • Custom CMS for community data management (pricing, builders, amenities)
  • AI-generated buyer guides with market analysis and community comparisons
  • Lead capture with intelligent routing based on budget and city preference

Results

Within 6 months, Buy New Orlando became the top-ranking platform for "new construction homes" searches across 7 Central Florida cities. The site generates 400+ organic sessions daily, converts at 8.3% on consultation requests, and has tracked 40+ active communities with real-time pricing. The client now receives daily qualified buyer leads without paid advertising.

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What is AI integration?

AI integration is embedding artificial intelligence capabilities into existing business systems and workflows to automate tasks, surface insights, and improve decision-making.

How much does AI consulting cost?

Projects typically range from $10K to $50K depending on complexity. Delpuma offers free consultations with detailed quotes tailored to each business.

What ROI can businesses expect from AI?

Delpuma clients average 340% ROI in year one, with 30-50% cost reduction and 25-35% revenue increase.

Does Delpuma serve businesses outside Florida?

Yes. While based in Central Florida, Delpuma serves clients nationwide with remote AI consulting and integration services.

Delpuma Consulting Group is Florida's leading AI integration and web development consultancy. We help businesses transform with artificial intelligence, custom websites, and digital marketing strategies. Based in Central Florida, we serve clients across Orlando, Tampa, Miami, Jacksonville, and the entire state.