Capabilities
What we deliver.
SEO & Organic Growth
Technical SEO, content optimization, and link building that compounds over time.
Content Marketing
Blog posts, whitepapers, case studies, and thought leadership that attract qualified leads.
Social Media
Content creation, community management, and paid social across all major platforms.
PPC Advertising
Google Ads, Meta Ads, and LinkedIn campaigns with rigorous ROI tracking.
Email Marketing
Automated sequences, newsletters, and segmented campaigns that nurture leads.
Analytics & Attribution
Full-funnel tracking so you know exactly which channels drive revenue.
Why Most Digital Marketing Fails (And What Actually Works)
Most businesses waste 60-80% of their marketing budget on channels, campaigns, and content that generate impressions but zero revenue. The problem isn't the tools — it's the strategy. Posting 3x a week on Instagram, running Google Ads with broad match keywords, and writing blog posts nobody searches for isn't marketing. It's busywork.
Effective digital marketing starts with revenue math, not reach metrics. How much is a customer worth? What does it cost to acquire one? Which channels have the lowest cost-per-acquisition for YOUR business? These questions determine where every dollar goes. We don't recommend channels because they're trendy — we recommend them because the numbers prove they work for your industry.
The businesses dominating their markets online have one thing in common: integrated campaigns where every channel reinforces every other channel. SEO feeds content marketing. Content marketing nurtures email subscribers. Email drives conversions. Social proof accelerates trust. When these systems work together, the compound effect is 3-5x more powerful than any single channel alone.
Our Data-Driven Approach to Marketing
Every marketing engagement starts with a full-funnel audit. We map your current traffic sources, conversion paths, customer journey, and revenue attribution. Most businesses are surprised to learn that 80% of their leads come from 20% of their marketing activity — and the other 80% is wasted effort.
We build measurement infrastructure before launching a single campaign. Google Analytics 4 configured properly. Conversion events tracked at every stage. UTM parameters on everything. Call tracking. Form tracking. Revenue attribution. Without this foundation, you're flying blind — and most agencies never set it up correctly because they don't want you to see what's not working.
Monthly reporting shows exactly which dollars produced which results. Not impressions, not reach, not engagement rate — revenue. If a channel isn't generating positive ROI within 90 days, we kill it and reallocate budget to what is working. No sacred cows, no "brand awareness" excuses. Just math.
Local SEO: Dominating Your Market Area
For service businesses in Central Florida, local SEO is the highest-ROI digital marketing channel available. When someone searches "dentist near me" or "plumber Clermont FL," the businesses on page 1 get 92% of the clicks. If you're not in the top 3 local results, you're invisible to the people actively searching for your services right now.
Our local SEO strategy goes beyond Google Business Profile optimization (though that's table stakes). We build location-specific landing pages, earn local citations from authoritative directories, generate review velocity that signals freshness to Google, and create hyper-local content that establishes topical authority for your service area.
The results compound. Once you establish page 1 positions for your core service keywords, maintaining them costs a fraction of what it took to earn them. Meanwhile, competitors who haven't invested are stuck on page 3 — paying $50-$200 per click on Google Ads for the same traffic you're getting organically for free.
Our Process
How we build your marketing engine.
Audit & Strategy
Full-funnel audit of your current marketing. Identify what's working, what's wasted, and where the biggest growth opportunities are.
Measurement Setup
Configure analytics, conversion tracking, call tracking, and revenue attribution. You can't optimize what you can't measure.
Foundation Channels
Launch the highest-ROI channels first — typically SEO + Google Ads for immediate leads while organic builds momentum.
Content & Authority
Build topical authority with strategic content targeting high-intent keywords. Blog posts, landing pages, and pillar content that compounds over time.
Optimize & Scale
A/B test everything. Kill what doesn't work. Double down on winners. Scale budget to channels proving positive ROI.
Report & Iterate
Monthly revenue-attributed reporting. Strategy adjustments based on real data, not gut feelings. Continuous improvement.
Comparison
Delpuma vs. Traditional Marketing Agencies
| Feature | Delpuma | Traditional Agencies |
|---|---|---|
| Reporting | Revenue attribution — dollars in vs dollars out | Vanity metrics (impressions, reach, likes) |
| Strategy basis | Data-driven ROI math | Industry "best practices" / gut feeling |
| Channel approach | Integrated full-funnel | Siloed campaigns per channel |
| Contracts | Month-to-month after 90 days | 12-month lock-in regardless of results |
| Accountability | If it doesn't generate ROI, we kill it | "Brand awareness takes time" excuses |
| Technical SEO | Built by developers who understand code | Basic on-page with Yoast plugin |
| Speed to results | Paid: immediate. SEO: 60-90 days | "Give it 6-12 months" |
| Transparency | Full access to all accounts and data | Proprietary dashboards you can't export |
FAQ
Common questions.
Click a question to reveal the answer.
SEO, content marketing, social media management, email marketing, PPC advertising, and analytics. All strategies are data-driven and customized to your goals.